Beyou Blog

Beyou Blog

Beyou launches in Ibiza! 💫

Beyou, the UK’s leading on-demand makeup app, is capitalising on its huge nationwide success across Britain by launching in Ibiza this Summer.

Having launched in 2018 in London, before rolling out throughout the UK due to ongoing and increasing client demand in early 2019, the legendary White Island will be the brand’s first push outside Britain.

Charlotte Green, founder and CEO of Beyou, comments: “We’re absolutely thrilled to be bringing Beyou to Ibiza, which has long been synonymous with some of the world’s most glamorous parties, exclusive editorial shoots and high-end, high-octane, celebrity-filled events.

“It therefore seems the natural next step for us to offer our portable, on-demand, glam-on-the-go services here in a month’s time.

“There is an ongoing and increasing worldwide demand for expert beauty professionals to come to your home, hotel or workplace.

“After carrying out market research, we expect this burgeoning trend to be perhaps even more pronounced in cosmopolitan Ibiza where, with the hedonistic party atmosphere, looking your best and feeling great are a priority for most people.”



Nawal Alkhedairy, founder and director, observes: “Famously free-spirited Ibiza attracts all kinds of different people from all over the world, of different ages, tastes, looks, skin types and hair – and, of course, with different budgets.

“We’re confident that amongst our carefully selected, world-class glam squad located in Ibiza there will be the perfect makeup artist for every client, every occasion and every budget.”

The Beyou founders forecast that the majority of their clients will include bridal parties and groups of millennials travelling to the magnetic Es Vedra island’s party nights, luxury beach clubs, and chill out sessions.

“We predict Out Out will be Ibiza’s biggest Beyou look! For obvious reasons!” says Nawal.

Charlotte concludes: “We’re so looking forward to bringing Beyou to Ibiza in order to give people the bespoke glam squad experience wherever, whenever they like all over the island, for a less expensive price chosen by them.

“We have ambitious strategic growth plans to push into other key destinations throughout Europe and the U.S. later this year.”


Beyou Gypsy Shrine

Beyou’s Product of the Week! 💕

 Translucent Loose Setting Powder –  Laura Mercier

 Translucent Loose Setting Powder -  LAURA MERCIER


What it is: Finely milled and weightless, this flawless invisible powder features micro-refined silica and soft-focus light-reflecting particles, which instantly blur imperfections and minimises the appearance of pores, fine lines and wrinkles without creasing or caking. Available in two hues, ‘Translucent’ and ‘Translucent Medium Deep’ and suitable for all skin tones, the formula is translucent, gliding on to give an invisible natural skin finish, effortlessly. It’s clear why this is the undisputed classic setting powder.

What it does: This fan favourite setting powder feels sublimely soft, setting make up without adding weight or texture. Applying to skin silky smooth, this invisible setting powder casts a flawless, skin-perfecting veil over the complexion while avoiding creasing and caking. Simply swirl your brush in the powder and sweep across the t-zone or under eye and watch this miracle worker blur pores, mattify and control oils as well as brighten and lift your look. We’re obsessed!

How to use: Sprinkle a little powder into the top of the powder lid, then dip a brush or sponge into the powder and apply to the desired areas to set, bake or brighten the skin. Always apply after creamy formulas and not before.

“Give the undereyes so much brightness without giving flashback!”Beyou MUA Sophie B

 Translucent Loose Setting Powder -  LAURA MERCIER

The “Not Dead Yet” review of the Beyou App

“The beauty of this app, it allows you to select a make-up artist that best suits you, according to their filter tips: by price range, ratings, closest to you or county.

You create a personal profile, giving your basic details and any skin issues you may have, so the makeup artist can know in advance and can discuss this further with you, once you’ve made your booking.

Once you have registered you have a few choices as to how you can proceed. You can request a quote by completing the scheduled appointment card. A personalised makeup session lasts approximately 60 minutes. Ensure you provide the date, time choice of inspiration; BEYOU Beautiful (that’s a natural look) right through to the ravishing revenge look. You can opt to include eyelashes, as well as book for a small or large group of you and your friends. Note, if having a group session, you will be charged per person, according to your set budget. Budgets can start from as little as £35 ranging through to £125. The second way to book is to view the selection of artists on the app via their ratings and bio which will include their level of experience. Once you’ve found someone that fits your bill, you’ll be taken to ‘request a booking’, here you go into more detail as to what it is you require. All bookings and payments are made through BEYOU, who are the booking agent for the makeup artists.

Are you Dead Yet Review

All the BEYOU artists either come through recommendations or through ones they have personally scouted during visits to department/ makeup stores. The BEYOU team ensure their artists all have insurance and adhere to the BEYOU terms and conditions.

Having tried the app myself, it’s very easy to use and the BEYOU team are constantly keeping you up to date once you’ve made a booking.

I have to say I was thoroughly impressed with the level of service provided by the BEYOU makeup artist Holly G. She was highly professional bringing her own equipment but happy to use my own makeup if I preferred. She kept to the brief I gave, which was to try and keep the look as natural as possible but make it transferable from day to a night time look. Holly G was very good at explaining her exact process, whilst applying to make me feel comfortable, as well as providing makeup tips, because I’m useless LOL.

What I like about the app, is that you can have a make-over in the comfort of your home, at a price you can afford, on a day that is convenient to you and you can have multiple friends join you. BEYOU makeup artists also cater to all different skin types and tones, which is essential if you have any allergies or differing shades. For I was made aware by Holly G (makeup artist) that I have 3 different skin tones, so one shade was not suitable for the entire coverage, to give me that natural look, it had to be blended with other palettes.

This is definitely a service I would recommend and use again, especially to have an evening with the girls or to have a makeup tutorial.

Thanks to the BEYOU team for helping me to accentuate my natural beauty.

Are you Dead Yet Beyou Review

Beyou’s Product of the Week! 💕

GLAMGLOW Waterburst Hydrated Glow Moisturiser

GLAMGLOW Waterburst Hydrated Glow Moisturiser 


What it is: GLAMGLOW WATERBURST™ Hydrated Glow Moisturizer is a weightless water cream, developed with moisture-lock technology that delivers 72 hours of instant and continuous hydration deep into your skin.

What it does: On contact, the innovative moisturiser bursts into quenching water droplets on your skin before fully absorbing to promote a glowing, radiant-looking complexion. Formulated with a triple Hyaluronic Acid complex, it plumps skin with moisture and forms a moisture reservoir for long-lasting hydration. Revealing a supple, refreshed visage, it also contains water from the volcanic Island of Jeju and the brand’s TEAOXI® Blue Nymph Lily Extract. Expect quenched and replenished skin with renewed luminosity.

How to use: Apply evenly to a freshly cleansed face and neck every morning and/or night.

“Best lightweight moisturiser to prep skin before makeup without feeling heavy” – Rosie W Beyou Makeup Artist

GLAMGLOW Waterburst Hydrated Glow Moisturiser 

An Interview with our founders Part 2

 Beyou’s founders Charlotte Green (CG) and Nawal Alkhedairy (NA) answer questions about how they are expanding their community of makeup artists and where Beyou is going next?


What do you look for in a make-up artist?

CG:We recruit all our makeup artists either through professional recommendations or by scouting directly from retail venues.  We have a strict vetting process for all new MUAs and insist on seeing their portfolios.

Makeup Artist

How can make-up artists get in touch with you to join and what can make them stand out for you on Instagram?

NA:We love to hear from makeup artists from across the country. We’re constantly on the look-out for great talent.  It always helps if MUAs on Instagram show their full range of skills, update regularly, and have personal testimonials from existing clients.


What has been your happiest moment since starting Beyou?

CG: Seeing the actual concept come to life from start to finish; it’s such a great feeling still seeing the Beyou app live in App Store.

NA: Also getting client feedback. We are part of so many people’s lives now, whether it’s for their Big Day, prom, graduation or getting them ready for a date, the feedback that we get is one of our biggest motivators. Charlotte and I are so heavily involved in client facing and communication as we don’t want to lose the human touch and high quality of service even though it’s a digital service that we essentially provide.


What’s next for you both and the app?

CG:We’re capitalising on our nationwide success across Britain by launching in Ibiza on 10 May. We’re very excited! The White Island has long been synonymous with some of the world’s most glamorous parties, exclusive editorial shoots and high-end, high-octane, celebrity-filled events. It, therefore, seems the natural next step for us to offer our portable, on-demand, glam-on-the-go services there.

NA:Famously free-spirited Ibiza attracts all kinds of different people from all over the world, of different ages, tastes, looks, skin types and hair – and, of course, with different budgets.

We’re confident that amongst our carefully selected, world-class glam squad located in Ibiza there will be the perfect makeup artist for every client, every occasion and every budget.

CG: And we also have ambitious strategic growth plans to push into other key destinations throughout Europe later this year. This is just the start!

Beyou’s Product of the Week! 💕



What they are: A pair of beautifully natural false lashes. Set on a light, invisible band, Natural Black Wispies create a subtle, natural finish that’s effortlessly glamorous. Knotted and feathered by hand, the criss-cross hairs add volume and definition that’s best suited to large, deep set eyes.

What they do: Intensify your peepers with the Ardell Demi Wispies Lashes. Lightweight and reusable, the natural looking false lashes are set upon an invisible band for discreet wear, and the hairs have been knotted and feathered by hand for perfect uniformity. The fluttery lashes have a graduated mixed length and are slightly more curvaceous with flared outer corners for enhanced definition. Comfortable to wear, they lend your eyes natural volume and fullness. Made with natural hair and easy to apply.

Directions: Check the fit of the lash along the lash line, trimming if necessary, Apply Duo lash glue along the band and allow to dry to a tacky finish & press the lashes against the lash line to secure.

“They look incredible on almost anyone- comfortable to wear and look fluffy with a touch of glamour. For a more natural look you can cut them in half to add length to the outside of the eyes!” – Nadia H 


An Interview with our founders Part 1

What inspired Beyou’s founders Charlotte Green (CG) and Nawal Alkhedairy (NA) to build Beyou:


What beauty apps had you used before you started building your own and why?

CG:We were living and working for several years in Dubai – a forward-thinking, fast-paced, tech-embracing, social media-loving, anything and everything on-demand kind of city where there are plenty of beauty apps. We tried several of them out.

So it came as a bit of a shock when we moved back to the UK – we missed our slick beauty apps for having a bespoke look for when we were heading to meetings, a night out with the girls, or had a hot date!

NA: :Back then in 2017, beauty apps were still in their relative infancy here in the UK.  We felt there was a huge gap in the market for what we had experienced overseas and that’s why we left our roles [Charlotte in law and Nawal in events for a luxury brand] and launched Beyou in London in Jan 2018.  We wanted a product like ours but it didn’t exist here, so we created it!



What are your favourite treatments to have to unwind and relax?

NA: Of course, we both love having our makeup done; we find it so therapeutic and relaxing.  Besides that, I love facials and Charlotte is currently, being pregnant, loving pregnancy massages!


Beauty products that you have to travel with?

NA: We’re both obsessed with Exuviance skincare products. For us, skincare and prepping the skin before any makeup is applied is super important. Cleanse, tone and moisturise – a good skincare routine is a must!

CG: As we both travel a lot, myself having moved countries several times and Nawal travelling internationally for work, Charlotte Tilbury Magic Cream is amazing to keep our skin hydrated, aid in the production of collagen, whilst also having an SPF 15 – all essential things when traveling!

NA: There’s also another thing that I love… it looks crazy, but it works like magic. When I’m on a long haul flight, I always use a Joanna Vargas face mask! One of those that you peel off and put on.



What hurdles did you have to get through at the beginning?

NA: Sacrificing time was a big one – we put our hearts, bodies and souls in bringing to life the concept which meant extremely long hours in the conceptualization and launch process. Of course, with Charlotte having a family and new born, and with me working, this was definitely a hurdle.

CG: Also the branding. We’re both perfectionists and know what we like and dislike. For us this was probably the most crucial part of Beyou as we wanted to ensure that it reflected Beyou in the way that we envisioned it.  Also the app testing – this was such a learning curve for us, understanding the process of how apps work and the technology behind them wasn’t something that we have done before or had experience in.

Beyou’s Product of the Week! 💕

MMMMMITCHELL Sub Zero Highlighter Palette by bBperfect

MMMMitchell Sub Zero Highlighter Palette

What it is: A seven-shade highlighter palette. Produced in collaboration with mmmmitchell, the Sub Zero Highlighter Palette brings you out of this world radiance. Create a glowing complexion with six super-pigmented pressed powders and finish with the OTT topper for the ultimate illuminated pop.

What it includes:  MMMM – Pearly white shimmer, Made It – Champagne shimmer, Lifestyle – Golden shimmer, OTT – Bronzed gold topper, In Blankets – Soft beige shimmer, Baebly – Rose gold shimmer, Bodi-Odi-Odi – Bronze shimmer.

“You need this in your life!”Lucy H Beyou Makeup Artist

MMMMitchell Sub Zero Highlighter Palette

100% jump in on-demand beauty services in the workplace 👩‍💻

Ask any professional woman what she never has enough of, the most likely response will be “time.”

Juggling demanding careers, endless meetings, hectic schedules, with a family and social life contributes to that all too common feeling of ‘not enough hours in the day’ for today’s professional women.

However, despite being time-poor, they also want to look their best.  They understand looking good adds to greater self-esteem – and when you feel good, you can be the best version of yourself at home and at work.

But there is also something else to consider. A study has found that women are paid significantly more money if they are well-groomed in the workplace.  Yes, even in 2019 this is the reality in which we live!

Sociologists Jaclyn Wong and Andrew Penner collected data from more than 14,000 employees and found that there is a link between income and effort-based attractiveness.  Naturally, only for women, not men.

Combining personal feel-good factors with the reported economic advantages, perhaps it comes as little surprise then that the number of time-poor professional women in the corporate world using an on-demand makeup and hair service has jumped 100 per cent over the past 12 months.

These are the findings from Beyou, an app that allows you to book make-up artists and hair stylists whenever you want, and wherever you are.

Thanks to the burgeoning on-demand trend, beauty services have advanced into an instant, practical and convenient service at your fingertips.

Beyou app make-up artists to your door

Indeed, the internet and smartphones have completely changed people’s expectations in regard to these services.

In the same way mobile banking has taken over from traditional branches, due to ease, convenience and the ability to access your banking services anywhere, anytime, having an on-demand hair and beauty service is allowing clients to look and feel great, where they want and when they want, without having to worry about time restraints.

On-demand beauty apps connect make-up artists and hairstylists with people needing their services at a time that suits their frenetic schedules.

Booking a make-up artist and/or hair stylist to come to the workplace proves to be a real time-saver.

As such, the on-demand beauty industry is going from strength to strength, according to a study undertaken by Groupon, on-demand apps currently contribute over $40 bn to the beauty industry.

Therefore, in the same way as Uber and Airbnb are perfect examples of what can happen when you make a product or service instantly accessible to all, the glam-on-the-go trend is taking over the beauty industry.

Beyou’s Product of the Week! 💕


No7 Lift & Luminate TRIPLE ACTION Foundation

What it is: Enriched with anti-ageing skincare ingredients from No7 Lift & Luminate Triple Action Serum, this foundation instantly improves the appearance of lines and wrinkles, firmness and uneven skin tone. Pores and discolourations look reduced for a flawless looking, radiant complexion.

What it does: The unique blend of optical blurrers and light reflecting particles instantly reduce the signs of skin ageing by reflecting light away from fine lines and wrinkles. Skin is left with a radiant healthy glow.
The flexible formula stays in place all day and doesn’t migrate into fine lines and wrinkles despite the thousands of daily facial expressions you make. This comfortable feeling foundation is proven to deliver the ideal level of coverage for ageing skin, which doesn’t mask your natural beauty, keeping skin looking healthy and flawless all day.

How to use: Shake before use. Blend on smoothly and evenly with your fingers, No7 Flawless Finish Blending Sponge or No7 Foundation Brush.

“Coverage is amazing and feels so light to wear. It really does give the skin a healthy glow and is perfect for special occasions or just day to day wear.”Mel M Beyou Makeup Artist

No7 Lift & Luminate TRIPLE ACTION Foundation


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