Month: May 2019

Beyou’s Product of the Week! 💕

ARDELL NATURAL BLACK WISPIES 

ARDELL NATURAL BLACK WISPIES

What they are: A pair of beautifully natural false lashes. Set on a light, invisible band, Natural Black Wispies create a subtle, natural finish that’s effortlessly glamorous. Knotted and feathered by hand, the criss-cross hairs add volume and definition that’s best suited to large, deep set eyes.

What they do: Intensify your peepers with the Ardell Demi Wispies Lashes. Lightweight and reusable, the natural looking false lashes are set upon an invisible band for discreet wear, and the hairs have been knotted and feathered by hand for perfect uniformity. The fluttery lashes have a graduated mixed length and are slightly more curvaceous with flared outer corners for enhanced definition. Comfortable to wear, they lend your eyes natural volume and fullness. Made with natural hair and easy to apply.

Directions: Check the fit of the lash along the lash line, trimming if necessary, Apply Duo lash glue along the band and allow to dry to a tacky finish & press the lashes against the lash line to secure.

“They look incredible on almost anyone- comfortable to wear and look fluffy with a touch of glamour. For a more natural look you can cut them in half to add length to the outside of the eyes!” – Nadia H 

ARDELL NATURAL BLACK WISPIES

An Interview with our founders Part 1

What inspired Beyou’s founders Charlotte Green (CG) and Nawal Alkhedairy (NA) to build Beyou:

 

What beauty apps had you used before you started building your own and why?

CG:We were living and working for several years in Dubai – a forward-thinking, fast-paced, tech-embracing, social media-loving, anything and everything on-demand kind of city where there are plenty of beauty apps. We tried several of them out.

So it came as a bit of a shock when we moved back to the UK – we missed our slick beauty apps for having a bespoke look for when we were heading to meetings, a night out with the girls, or had a hot date!

NA: :Back then in 2017, beauty apps were still in their relative infancy here in the UK.  We felt there was a huge gap in the market for what we had experienced overseas and that’s why we left our roles [Charlotte in law and Nawal in events for a luxury brand] and launched Beyou in London in Jan 2018.  We wanted a product like ours but it didn’t exist here, so we created it!

Dubai

 

What are your favourite treatments to have to unwind and relax?

NA: Of course, we both love having our makeup done; we find it so therapeutic and relaxing.  Besides that, I love facials and Charlotte is currently, being pregnant, loving pregnancy massages!

 

Beauty products that you have to travel with?

NA: We’re both obsessed with Exuviance skincare products. For us, skincare and prepping the skin before any makeup is applied is super important. Cleanse, tone and moisturise – a good skincare routine is a must!

CG: As we both travel a lot, myself having moved countries several times and Nawal travelling internationally for work, Charlotte Tilbury Magic Cream is amazing to keep our skin hydrated, aid in the production of collagen, whilst also having an SPF 15 – all essential things when traveling!

NA: There’s also another thing that I love… it looks crazy, but it works like magic. When I’m on a long haul flight, I always use a Joanna Vargas face mask! One of those that you peel off and put on.

Exuviance

 

What hurdles did you have to get through at the beginning?

NA: Sacrificing time was a big one – we put our hearts, bodies and souls in bringing to life the concept which meant extremely long hours in the conceptualization and launch process. Of course, with Charlotte having a family and new born, and with me working, this was definitely a hurdle.

CG: Also the branding. We’re both perfectionists and know what we like and dislike. For us this was probably the most crucial part of Beyou as we wanted to ensure that it reflected Beyou in the way that we envisioned it.  Also the app testing – this was such a learning curve for us, understanding the process of how apps work and the technology behind them wasn’t something that we have done before or had experience in.

Beyou’s Product of the Week! 💕

MMMMMITCHELL Sub Zero Highlighter Palette by bBperfect

MMMMitchell Sub Zero Highlighter Palette

What it is: A seven-shade highlighter palette. Produced in collaboration with mmmmitchell, the Sub Zero Highlighter Palette brings you out of this world radiance. Create a glowing complexion with six super-pigmented pressed powders and finish with the OTT topper for the ultimate illuminated pop.

What it includes:  MMMM – Pearly white shimmer, Made It – Champagne shimmer, Lifestyle – Golden shimmer, OTT – Bronzed gold topper, In Blankets – Soft beige shimmer, Baebly – Rose gold shimmer, Bodi-Odi-Odi – Bronze shimmer.

“You need this in your life!”Lucy H Beyou Makeup Artist

MMMMitchell Sub Zero Highlighter Palette

100% jump in on-demand beauty services in the workplace 👩‍💻

Ask any professional woman what she never has enough of, the most likely response will be “time.”

Juggling demanding careers, endless meetings, hectic schedules, with a family and social life contributes to that all too common feeling of ‘not enough hours in the day’ for today’s professional women.

However, despite being time-poor, they also want to look their best.  They understand looking good adds to greater self-esteem – and when you feel good, you can be the best version of yourself at home and at work.

But there is also something else to consider. A study has found that women are paid significantly more money if they are well-groomed in the workplace.  Yes, even in 2019 this is the reality in which we live!

Sociologists Jaclyn Wong and Andrew Penner collected data from more than 14,000 employees and found that there is a link between income and effort-based attractiveness.  Naturally, only for women, not men.

Combining personal feel-good factors with the reported economic advantages, perhaps it comes as little surprise then that the number of time-poor professional women in the corporate world using an on-demand makeup and hair service has jumped 100 per cent over the past 12 months.

These are the findings from Beyou, an app that allows you to book make-up artists and hair stylists whenever you want, and wherever you are.

Thanks to the burgeoning on-demand trend, beauty services have advanced into an instant, practical and convenient service at your fingertips.

Beyou app make-up artists to your door

Indeed, the internet and smartphones have completely changed people’s expectations in regard to these services.

In the same way mobile banking has taken over from traditional branches, due to ease, convenience and the ability to access your banking services anywhere, anytime, having an on-demand hair and beauty service is allowing clients to look and feel great, where they want and when they want, without having to worry about time restraints.

On-demand beauty apps connect make-up artists and hairstylists with people needing their services at a time that suits their frenetic schedules.

Booking a make-up artist and/or hair stylist to come to the workplace proves to be a real time-saver.

As such, the on-demand beauty industry is going from strength to strength, according to a study undertaken by Groupon, on-demand apps currently contribute over $40 bn to the beauty industry.

Therefore, in the same way as Uber and Airbnb are perfect examples of what can happen when you make a product or service instantly accessible to all, the glam-on-the-go trend is taking over the beauty industry.