Author: beyou

Best Friends in Beauty Business

Female entrepreneurs are leading a revolution in the world of business thanks to the advances in technology giving rise to self-employed women turning their business dreams into reality.

The Business Opportunity: After spotting a gap in the beauty app market, best friends Charlotte Green and Nawal Alkhedairy took the plunge to create and launch their own beauty app. In 2017, their creation Beyou was born, a free mobile app that allows you to book make-up artists straight to your door. Beyou’s ethos is to achieve the best version of yourself, while celebrating your own individual look and style.

From Classroom to Company: Having met at school in London at the age of 11, Charlotte and Nawal, now both 30 years old, have a long running history of discovering beauty together. As teens, they would do each others make-up and experiment with new looks in their bedrooms. As adults, they had both spent several years living abroad in Dubai, where they became accustomed to the UAE’s booming beauty market and the high level of treatments and services on offer. Upon returning to London, both Charlotte and Nawal had a fresh perspective on the beauty industry and were inspired to raise the bar in the on demand app market.

Charlotte had played a dominant role in her law career until recently becoming a mother in 2017 and Nawal comes from an events management background, having worked for a high-end luxury fashion brand. The duo combined their passion for beauty and their entrepreneurial drive to become business partners.

 

Beyou’s Products of the Week

This week we asked Beyou’s make-up artist Debbie Slater to share her three all time favourite products and the reasons why she love them so much.

  1. Mac cream colour base in the colour ‘Hush’ – it’s gives the skin the dreamiest glow and is always my go-to when creating a dewy.
  2. My favourite style of makeup is what I like to call Heroin-Chic. Think really blended, diffused colours on the eyes – my faves for this look are Mac Cosmetics ‘Swiss chocolate’, ‘Omega’ & ‘Wedge’. 
  3. The other look I absolutely adore is a pop of colour on the lips and once again Mac cosmetics have nailed it with their orange/red ‘Lady danger’. 

Make-up artist Debbie Slater 

Download the app free from App Store to view our make-up artists and to select your favourite one to book.

 

Mac Lady Danger

mac cosmetics omegamac cosmetics wedgemac cosmetics swiss Chocolate

 

 

One makeup rule you should never break


This week we asked Beyou’s make-up artist’s to share their one makeup rule that you should NEVER EVER break:

SKIN PREP IS KEY:

  • “Prep the skin, lots of moisturisers is key to a flawless base” – Fabio
  • “Skin Prep. Good hydration is a key to good looking skin, and skin is the key to good looking make-up!” – Maya
  • “Never skip primer! If you think your foundation looks flawless in the morning but notice it breaks up or looks fatigued later on you have probably skipper primer. It creates a smooth and flawless base for your foundation to adhere to, making sure it lasts the day. My favourite is Diorskin Forever and Ever – one universal shade, oil free, SPF 20 with extreme hold.” – Suzanne
  • “ Never skip skin care in your routine its the foundation of great makeup!” – Emily

REMOVING MAKEUP:

  • “Never ever sleep in makeup!!” – Sarah
  • “Always remove your makeup at the end of the day. It helps to prevent ageing and properly cared for skin leaves you with the perfect canvas for your next look!’ – Laura

HYGIENE:

  • “When it comes to applying makeup I really don’t believe in sticking to the ‘rules’. There is no rules..aslong as it looks good you can switch up brushes/products etc…but my one rule I wouldn’t break is…Washing your makeup brushes. Not only is it important to be super hygienic..makeup goes on a lot smoother with nice fresh brushes.” – Lexi

MAKING YOUR MAKEUP LAST LONGER

  • Stephanie Traore – “Always powder after putting on make-up to keep your face shine-free all day:”

DO WHAT YOU’VE GOT TO DO:

  • “Makeup is art and I always say to my clients there are no rules. You do what you gotta do, however you gotta do it to create the look you want to achieve.” – Jess

 

Removing makeup

Beyou’s Products of the Week

This week we asked Beyou’s make-up artist Danielle Ottoman to share her three all time favourite products and the reasons why she love them so much.

  1. In Extreme Dimension Mascara MAC for Beautiful, volumized false lashes in a tube.
  2. Tom Ford Bronzing Powder – the perfect product for adding warmth to skin.
  3. Embryolisse Moisturiser – skincare is so important especially prior to makeup so this product is an essential.

Make-up artist Danielle Ottoman

Download the app free from App Store to view our make-up artists and to select your favourite one to book.

35. Tom Ford Bronzing Powder

In Extreme Dimension Mascara - MAC Embryolisse Moisturiser

Beyou Beauty trend forecast for 2018 – 7/7

The Beyou FANTASIC FIVE Panel of Headline Make-Up Artists reveal their top beauty trends for the year ahead…

TREND 7: Gilded Glow

Sarah Williams, ‘Golden glam will be a key trend thanks to Rihanna’s launch of her Fenty golden highlighter for the eyes, lips and cheeks.’

Anna Baxter, ‘Adorning the face with blindingly gold highlighter inspired by Rihanna’s yellow-gold Trophy Wife highlighter from Fenty beauty.’

Fenty Gold trophy wife highlighter

Fenty Gold trophy wife highlighter

Beyou’s Products of the Week

This week we asked Beyou’s make-up artist Claudia Hagan to share her three all time favourite products and the reasons why she love them so much.

  1. Huda’s Rose Gold eyeshadow palette – its got a great mix of colours great for all skin tones and strongly pigmented too… a little goes a long way.
  2. Mineralize Skinfinish from MAC – leaves a beautiful finish on the skin. Skin looks like skin just perfected… great on its own or on top of foundation. A medium coverage but can be built up to a fuller coverage. My absolute must have in my kit. Essential for creating my signature look.
  3. Orgasm blush from Nars – again great on most skin tones… beautiful as a highlighter on darker skins.

Make-up artist Claudia Hagan

Download the app free from App Store to view our make-up artists and to select your favourite one to book.

NARS Orgasm blush

31. Huda's Rose Gold eyeshadow palette

Beyou Beauty trend forecast for 2018 – 6/7

The Beyou FANTASIC FIVE Panel of Headline Make-Up Artists reveal their top beauty trends for the year ahead…

TREND 6: Pollution Detox Skincare

Lexie Taylor, ‘There are a notable number of anti pollution product launches this year. Thank the beauty gods for addressing the impact of pollution on our skin and prioritising prevention rather than cure!’

Sarah Williams, ‘Pollution is an increasing concern as more and more research proves that pollution and ‘skin aggressors’ such as blue light from our laptops and phones accelerate skin ageing.’

Kiehls Cilantro & Orange Extract Pollutant Defending Masque

This Works In Transit Skin Defence Anti-aging Daily Moisturiser and Sunscreen with Broad Spectrum SPF 45 La Mer SPF50 UV Protecting Fluid

Beyou’s Products of the Week

This week we asked Beyou’s make-up artist Catherine Bailey to share her three all time favourite products and the reasons why she love them so much.

  1. Tarte’s ‘Shape Tape’ concealer – as it covers even the worst dark circles;
  2. Bobbi Brown’s lipsticks – they have a fantastic colour range and last really well.
  3. Laura Mercier’s ‘Matte Radiance Baked Powder’ – adds the most beautiful natural-looking glow to the skin without any glitter or sparkle.

Make-up artist Catherine Bailey

Download the app free from App Store to view our make-up artists and to select your favourite one to book.

 

 

Beyou Beauty trend forecast for 2018 – 4/-7

The Beyou FANTASIC FIVE Panel of Headline Make-Up Artists reveal their top beauty trends for the year ahead…

TREND 4: Japanese Skincare

Sarah Williams, ‘Korean skincare will be superseded by Japanese skincare in 2018. Japanese beauty is expert at creating flawless skin, with skincare at the heart of this. Brands like Shiseido and Kate Tokyo are set to be huge this year. Shiseido Anti-Dark Circle Eye Cream works wonders at improving blue and brown circles and poor circulation.’

Shiseido Anti-Dark Circle Eye Cream

 

Kate Tokyo Skincare